Highball

About:
Highball is a fictional company that provides rock climbing supplies. They are focused on the more “urban” climber that has an edgier style. The logo and packaging were designed with the customer in mind. The packaging uses many different textured elements with a more futuristic typeface to appeal to the appropriate demographic. The logo uses bold, san serif type with a logo mark that resembles a mountain and a hand hold.

Responsibilities:
Designer of logo and package (school project)